
How do you create a music video with hundreds of music fans, all dancing the same moves to the same tune at the same time, in three different cities? It looks like the folks at Nokia Italy have figured a way. Forming the centre point of their Play campaign, Nokia Italy are encouraging users to submit their own dance moves on video with help and guidance offered by top Italian coreographer, and star of Italian TV talent show Amici, Garrison Rochelle.
Together with videos submitted by users to the
Nokia website, he will then create a final music video for Rihanna’s track Rude Boy which will be released in May. Over the course of the next two months, user’s videos will be collated and three flash-mob dance sessions arranged. In late April, Milan, Rome and Catania will play host to three flash-mob dance offs, which will be videod by top director, Domonico Liggeri (of Italian X-Factor fame).
You can log on to the Nokia.it/play website right now and watch the introduction from Garrison and check out the six videos which you can use to perfect your dance moves. Users are encouraged to upload their own videos to the site, the best of which will be included in the final video.
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